Brand identity & strategy
Your brand identity shapes perceptions, builds recognition, and drives growth. The verbal elements of your brand identity work with the visual elements, such as your logo, colours, and photography, to craft a cohesive identity that resonates with your audience.
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What you'll get
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Your new brand identity guide will define the verbal foundations of your brand:
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Target markets
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Tone of voice
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Mission statement​
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Vision statement
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Values
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Key messages
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Brand story ​
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The brand identity guide serves as a reference to everyone communicating on behalf of your brand.
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About the process
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We'll hold a call to align on your challenges and goals.
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I'll research and analyze existing relevant materials, from your company, your competitors, or your industry.
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We'll hold a workshop. I'm here to ask the right questions and fill in any gaps.
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You'll get a first draft of your brand identity guide.
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We'll hold a refining call to go over and perfect the proposed elements.
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I'll send the final version of your brand identity guide.
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